Solo Design has worked together with ‘New Chapter’, a financial Services company established by business man David Shepherd. The brief was to create a clean, clear brand that represented the sector and gave customers confidence when investing. The services are primary for the mortgage sector so we used this idea for the graphic element of the logo with a ‘turned down corner of a page device’ as a nod towards the company name.The logo also gives scope for adaptation for sub sections going forward. New Chapter were delighted with the results.
